The Arsenal Football Team Will Exclusively Wear Lanvin Homme Suits
Laura McQuarrie — November 26, 2013 — Lifestyle
References: arsenal & theguardian
Recently, the Arsenal football team gave even more reasons for people to swoon over them and wish they were a part of the team.
The football club recently announced Lanvin as its official tailor and the Parisian fashion house will outfit team members in Lanvin Homme suits between games during official appearances. The guys clean up quite well and they are clearly loving their dapper new suits. Players like Olivier Giroud and Jack Wilshere have already been snapping selfies of themselves in the new suits.
It's an interesting mix, since the Lanvin Homme suits come from one of Paris' oldest fashion houses. Despite this, the suits manage to bring a fresh sort of modernity and a coolness to both Lanvin and the Arsenal football team.
Photo Credit: The Telegraph
The football club recently announced Lanvin as its official tailor and the Parisian fashion house will outfit team members in Lanvin Homme suits between games during official appearances. The guys clean up quite well and they are clearly loving their dapper new suits. Players like Olivier Giroud and Jack Wilshere have already been snapping selfies of themselves in the new suits.
It's an interesting mix, since the Lanvin Homme suits come from one of Paris' oldest fashion houses. Despite this, the suits manage to bring a fresh sort of modernity and a coolness to both Lanvin and the Arsenal football team.
Photo Credit: The Telegraph
Trend Themes
1. Sports-fashion Fusion - The combination of high fashion and sports apparel for teams is a trend that presents opportunity for disruptive technologies in garment manufacturing and creative collaborations between brands.
2. Athlete Branding - Athletes creating and promoting their own fashion and lifestyle brands is a trend that offers potential for disruptive technology in digital marketing and e-commerce platforms.
3. Celebrity/brand Collaborations - The collaboration between a sports team and a high fashion label such as the Lanvin and Arsenal partnership is a trend that opens up the possibility for disruptive innovation in bridging unconventional industries and creating new market segments.
Industry Implications
1. Sports Apparel Manufacturing - Manufacturers can innovate in materials and design for versatile, comfortable sportswear that can also be worn in formal occasions.
2. Luxury Fashion - High-end fashion houses can capitalize on the trend by developing exclusive collections for sports clubs and athletes.
3. Athletic Sponsorships - Sportswear brands can explore creative ways of collaborating with teams and athletes to provide innovative uniforms and capitalize on their branding power.
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