Sony's AROMASTIC Acts Leverages Fragrance as a "Mood Changer"
Laura McQuarrie — October 19, 2016 — Fashion
References: first-flight.sony & japantrends
The AROMASTIC by Sony is an all-new portable personal scent diffuser that uses scent in order to alter mood.
The black and white devices are being introduced as part of Sony's First Flight project, which introduces a series of design-centric products. The aromatic device is designed to release a spray of fragrance from Neal’s Yard Remedies when pressed, making it possible for a person to elevate their mood when they feel as though they need a refreshing and uplifting change. Scents available include ones that help people switch from "on to off," reset, relax or sharpen the senses and boost creativity.
Now more than ever, scents are being used as a tool to tap into the primitive limbic system and create change on a deeper level of the body.
The black and white devices are being introduced as part of Sony's First Flight project, which introduces a series of design-centric products. The aromatic device is designed to release a spray of fragrance from Neal’s Yard Remedies when pressed, making it possible for a person to elevate their mood when they feel as though they need a refreshing and uplifting change. Scents available include ones that help people switch from "on to off," reset, relax or sharpen the senses and boost creativity.
Now more than ever, scents are being used as a tool to tap into the primitive limbic system and create change on a deeper level of the body.
Trend Themes
1. Personal Scent Dispensers - Opportunity for disruptive innovation: Creating personalized scent profiles for individuals based on their mood or desired outcome.
2. Fragrance Mood Alteration - Opportunity for disruptive innovation: Developing scent solutions that can be tailored to specific mood-altering effects, such as relaxation, focus, or creativity.
3. Scent-based Mood Enhancement - Opportunity for disruptive innovation: Integrating scent technology into various products and environments to enhance people's mood and overall well-being.
Industry Implications
1. Personal Care - Opportunity for disruptive innovation: Incorporating scent-based products and devices into the personal care industry to provide unique sensory experiences for consumers.
2. Wellness and Spa - Opportunity for disruptive innovation: Introducing scent-based technologies in wellness and spa settings to enhance relaxation and create immersive sensory experiences.
3. Home Decor - Opportunity for disruptive innovation: Integrating scent diffusers and fragrance systems into home decor products to create personalized and mood-enhancing living spaces.
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