Lego's 'Army Men on Patrol' is a Toy Story Tribute
Meghan Young — March 9, 2010 — Life-Stages
Seems like LEGO can do just about anything and that includes 'Army Men on Patrol.' Part of the latest 'Toy Story 3' series, LEGO has resurrected the old-time toy staple and made it even more fun to play with.
Selling for $11 per pack, the Army Men on Patrol LEGO set is sure to evoke great childhood memories for adults and create new ones for little ones. I wonder if they will make an appearance on 'Toy Story 3?'
Selling for $11 per pack, the Army Men on Patrol LEGO set is sure to evoke great childhood memories for adults and create new ones for little ones. I wonder if they will make an appearance on 'Toy Story 3?'
Trend Themes
1. Toy Story 3 LEGO Sets - The success of the 'Army Men on Patrol' LEGO set highlights the potential for more 'Toy Story 3' themed sets, which could include more classic toys from the franchise.
2. Nostalgic Toy Revivals - The resurrection of the 'Army Men on Patrol' toy's popularity through LEGO shows an opportunity for other beloved childhood toys to be reimagined and updated for a new generation.
3. Movie-themed Toys - The success of the 'Toy Story 3' LEGO sets demonstrates the potential for successful collaborations between movie studios and toy companies to create themed toys that appeal to both kids and adults.
Industry Implications
1. Toy Manufacturing - Companies in the toy manufacturing industry can capitalize on the popularity of nostalgia and collaborate with brands to revive old favorites for a new generation.
2. Movie Production - Movie studios have the potential to partner with toy companies to create merchandise that complements and sells their films, creating new revenue streams.
3. Branding and Licensing - The successful collaboration between movie studio Pixar and LEGO highlights the profitability of licensing deals, creating opportunities for brands to collaborate and co-brand with others.
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