The Armani Prive Spring 2011 Line Brings Bright and Bold Outfits
Peter Vallas — January 26, 2011 — Luxury
References: armani & front-row-view
The Armani Privé Spring 2011 collection is a bright sight for the dark winter season. This avant-garde collection features shimmering outfits that stand out amongst the rest. The collection includes a variety of dress ensembles, flashy spandex leggings and peculiar matching hats.
The Armani Privé Spring 2011 line is said to be inspired from the reflective nature of gemstones. With adventurous and bright metallic colors, these outfits definitely make a statement on the runway.
Implications - *Why does a set color give context to clothes? Try and be more specific or try a different angle.
Fashion collections that focus on one design aesthetic or color are highly successful because it allows consumers to give a context for their clothes. Consumers will start to relate the companies' clothing and brand with this associated color and eventually stick in the mind of the buyer. Companies that are looking to launch campaigns should consider using this thematic approach in order to draw in more viewers.
The Armani Privé Spring 2011 line is said to be inspired from the reflective nature of gemstones. With adventurous and bright metallic colors, these outfits definitely make a statement on the runway.
Implications - *Why does a set color give context to clothes? Try and be more specific or try a different angle.
Fashion collections that focus on one design aesthetic or color are highly successful because it allows consumers to give a context for their clothes. Consumers will start to relate the companies' clothing and brand with this associated color and eventually stick in the mind of the buyer. Companies that are looking to launch campaigns should consider using this thematic approach in order to draw in more viewers.
Trend Themes
1. Shimmering Metallics - Fashion collections featuring shiny metallic fabrics can be a disruptive innovation opportunity for designers and manufacturers by offering bold and daring clothing options.
2. Color-themed Collections - Fashion collections that focus on a particular color can be a disruptive innovation opportunity for companies by associating their brand with a specific color and creating a memorable image in the minds of consumers.
3. Avant-garde Design Aesthetics - Fashion collections with daring and unique designs can set a brand apart from competitors and offer a disruptive innovation opportunity by drawing in consumers who want bold and creative clothing options.
Industry Implications
1. Fashion - The fashion industry has an opportunity to offer bold and unique clothing options by using shimmering metallic fabrics and color-themed collections.
2. Design - Designers have an opportunity to offer disruptive innovation through avant-garde design aesthetics in fashion.
3. Marketing - Marketing companies can help fashion brands launch successful campaigns by using thematic approaches such as color-themed collections to draw in more viewers and create a memorable brand image.
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