Argos' Ad Boats the Tagline 'So Stylish You Can Wear It'
Ellen Smith — April 16, 2019 — Marketing
References: argossolutions.no & adweek
The latest Argos ad takes a humorous approach to marketing, boasting the tagline "Home & furniture so stylish you can wear it."
The clever ad features runway and catalog models dressed in looks that were inspired by this home and furniture line. Some of these looks include black cloaks fitted with lampshade hats, bed spreads as dresses, a skirt made from a garden hose, and shoulder pads created from side tables. Each of the models is seen dramatically sporting the looks around a couple's house and garden, reminding consumers of the highly fashionable approach this brand's Summer 2019 line takes.
Both humorous and fashionable, this line speaks to consumers looking to design their home so it reflects their aesthetic.
The clever ad features runway and catalog models dressed in looks that were inspired by this home and furniture line. Some of these looks include black cloaks fitted with lampshade hats, bed spreads as dresses, a skirt made from a garden hose, and shoulder pads created from side tables. Each of the models is seen dramatically sporting the looks around a couple's house and garden, reminding consumers of the highly fashionable approach this brand's Summer 2019 line takes.
Both humorous and fashionable, this line speaks to consumers looking to design their home so it reflects their aesthetic.
Trend Themes
1. Fashion-inspired Home Decor - Opportunity for furniture brands to collaborate with fashion designers to create home decor items with runway-inspired designs.
2. Cross-industry Collaborations - Opportunity for fashion and furniture industries to collaborate on marketing campaigns and product lines that blur the lines between the two.
3. Fashion in Advertising - Opportunity for brands to use fashion-inspired ads to differentiate their home and furniture lines in a creative and memorable way.
Industry Implications
1. Fashion - Fashion brands can explore new avenues for growth by expanding into the home decor market with runway-inspired furniture lines.
2. Furniture - Furniture brands can leverage fashion-inspired designs to attract style-conscious consumers and differentiate their products in a crowded market.
3. Advertising - Advertising agencies can offer creative and humorous approaches to showcasing home and furniture lines through fashion-inspired campaigns.
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