'Arendelle Aqua' is the Latest Color in Disney's Color Trend Strategy
Katherine Pendrill — September 9, 2019 — Lifestyle
References: delish
If you loved Millennial Pink and Briar Rose Gold, you're sure to fall for Disney's newest color palette: Arendelle Aqua. Inspired by 'Frozen,' the blue hue is the latest color in Disney's ongoing color trend strategy.
Arendelle Aqua is a pale blue color palette that will soon be used to create Disney treats and merch. The color will be making its way to all Disney parks, including Disneyland Resort, Walt Disney World Resort, Hong Kong Disneyland, Disneyland Paris, and Shanghai Disney Resort. Unlike previous color collections such as Imagination Pink and Potion Purple, Arendelle Aqua will be the first-ever global color collection.
In terms of actual offerings, the Arendelle Aqua collection will include the blue fondant-glazed Sugar Drop Donut, the passionfruit and pineapple-flavored Frozen Arendelle Aqua Lemonade, and the aqua-colored Arendelle Aqua Churro, among other sweet treats.
Image Credit: Disney Parks.
Arendelle Aqua is a pale blue color palette that will soon be used to create Disney treats and merch. The color will be making its way to all Disney parks, including Disneyland Resort, Walt Disney World Resort, Hong Kong Disneyland, Disneyland Paris, and Shanghai Disney Resort. Unlike previous color collections such as Imagination Pink and Potion Purple, Arendelle Aqua will be the first-ever global color collection.
In terms of actual offerings, the Arendelle Aqua collection will include the blue fondant-glazed Sugar Drop Donut, the passionfruit and pineapple-flavored Frozen Arendelle Aqua Lemonade, and the aqua-colored Arendelle Aqua Churro, among other sweet treats.
Image Credit: Disney Parks.
Trend Themes
1. Arendelle Aqua Disney Treats - Disney's color trend strategy presents opportunities for creating new themed merchandise and treats inspired by popular films.
2. Global Color Collections - The trend towards creating globally recognized color collections in merchandising presents opportunities to leverage consumer demand for themed memorabilia.
3. Themed Food and Beverage Offerings - Disney's themed food and beverage offerings present opportunities for expanding the experience economy into the culinary space.
Industry Implications
1. Theme Parks and Attractions - Theme parks and attractions have an opportunity to leverage the success of popular films and their associated color schemes to drive merchandise and food sales.
2. Food and Beverage - The food and beverage industry has an opportunity to partner with entertainment franchises to create themed products that engage audiences and generate excitement.
3. Licensed Merchandise - The licensing industry has an opportunity to create themed products that tap into the excitement and nostalgia associated with popular films and entertainment franchises.
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