Beyond Media Celebrates 9th Edition in Florence, Italy
Tisah Tucknott — June 18, 2009 — Art & Design
References: beyondmedia.it & loudreams
Beyond Media is celebrating its 9th edition in Florence, Italy this summer. The annual festival is a celebration of architectural works and media and will take place at the Stazione Leopolda until July 17th.
The festival includes a program of videos, exhibitions and a symposium where ties between architecture and media will clearly be made.
Italy is a beautiful place for architectural wonders, so it’s fitting that this magnificent display of design would be showcased there.
The festival includes a program of videos, exhibitions and a symposium where ties between architecture and media will clearly be made.
Italy is a beautiful place for architectural wonders, so it’s fitting that this magnificent display of design would be showcased there.
Trend Themes
1. Media-architecture Integration - Architectural festivals are integrating media platforms such as videos, exhibitions, and symposiums to showcase and emphasize the relationship between architecture and media.
2. Interactive Exhibit Displays - Exhibition displays are becoming more interactive, allowing architecture enthusiasts to engage and immerse themselves in the designs.
3. Virtual Tours and Digital Access - Virtual tours and digital access to architectural exhibits are becoming increasingly popular, enabling individuals to explore architectural wonders without physical presence.
Industry Implications
1. Event Planning and Management - The growing popularity of architectural festivals presents a significant opportunity for event planners and managers to leverage in organizing events that showcase arts and culture.
2. Architecture and Design - Architectural festivals provide an opportunity for architecture and design firms to showcase their works to a wider audience and attract potential clients.
3. Virtual Reality and Augmented Reality - The rise of virtual tours and digital access to architectural exhibits presents a disruptive innovation opportunity in the virtual reality and augmented reality industry to revolutionize the way we explore and experience architectural wonders without physical presence.
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