The Arby’s $6 Hawaiian Getaway Contest is Food-Focused
Michael Hemsworth — April 11, 2019 — Business
The Arby’s $6 Hawaiian Getaway is a new contest from the QSR brand that is focused on a food experience that is unlike anything that has been offered before. The contest will offer a total of 10 fans of the brand to jet off on a first-class flight to Hawaii for just one day to experience the new sandwiches that have been created by the brand. This includes the King's Hawaiian Sweet & Spicy Luau Chicken, King's Hawaiian Smokehouse Brisket and the Big Kahuna.
The Arby’s $6 Hawaiian Getaway will have blocks of five tickets being made available on April 12 and April 15 respectively and, as the name of the contest suggests, will cost consumers just $6 each.
Image Credit: Arby’s
The Arby’s $6 Hawaiian Getaway will have blocks of five tickets being made available on April 12 and April 15 respectively and, as the name of the contest suggests, will cost consumers just $6 each.
Image Credit: Arby’s
Trend Themes
1. Hawaiian Getaway Contest - Opportunity for QSR brands to create food-focused contests that offer unique travel experiences for consumers.
2. First-class Food Experiences - Trend of offering exclusive and high-end dining experiences for loyal customers as part of promotional campaigns.
3. Limited-time Sandwich Innovations - Growing demand for limited edition or seasonal sandwiches that drive excitement and customer engagement.
Industry Implications
1. Quick Service Restaurants (QSR) - Opportunity for QSR brands to leverage contests and unique culinary experiences to drive customer loyalty and brand engagement.
2. Travel and Tourism - Potential for travel and tourism industry to partner with food brands for exclusive food and travel experiences, tapping into the culinary tourism trend.
3. Food Manufacturing - Opportunity for food companies to collaborate with QSR brands and create innovative limited-time sandwich offerings to cater to changing consumer preferences.
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