Aquaphor Healing Ointment
mediterranean — June 13, 2008 — Marketing
References: adsoftheworld
I love ads like these that use intricate, beautiful art to deliver their message. Created by the Draftfcb ad agency, the Aquaphor Healing Ointment campaign uses artistic tattoos to show how ointment can heal and keep the tattoos alive.
My favorite is the Devil ad which shows a big tattoo on someone's back depicting a pit filled with devils reaching for the ointment to soothe their pain. Other ads show Japanese fish and a snake, all reaching out and trying to capture the ointment which will "keep it alive".
The 2008 campaign was photographed by John Midgley with art direction by Isaac Pagan, and creative direction by Christoph Becker, Mark Warfield, and Gary Resch for Draftfcb, New York, USA.
My favorite is the Devil ad which shows a big tattoo on someone's back depicting a pit filled with devils reaching for the ointment to soothe their pain. Other ads show Japanese fish and a snake, all reaching out and trying to capture the ointment which will "keep it alive".
The 2008 campaign was photographed by John Midgley with art direction by Isaac Pagan, and creative direction by Christoph Becker, Mark Warfield, and Gary Resch for Draftfcb, New York, USA.
Trend Themes
1. Artistic Advertising - Using intricate art to deliver advertising messages presents opportunities for creative advertising techniques.
2. Tattoo Advertising - Tattoo advertising provides a new and unconventional advertising platform.
3. Illustrative Advertising - Incorporating illustration into advertising can create visually stunning campaigns.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from using unconventional advertising methods to promote their products.
2. Art Industry - Artists can consider partnering with companies for advertising campaigns to showcase their work.
3. Advertising Industry - Using new and unconventional advertising techniques can create innovative campaigns that stand out from the rest.
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