McDonald's 'Apply Thru' Helps People Get a Job with Amazon Alexa
Laura McQuarrie — September 25, 2019 — Tech
References: mcdonalds & prnewswire
The McDonald's Apply Thru skill for Amazon Alexa introduces the world's first voice-initiated application process, making it possible for those who want to apply for a job at McDonald's to get a helping hand with starting that process. The Apply Thru skill was just launched as part of the Made at McDonald's global hiring campaign and aims to target job seekers on devices they are already using.
Beginning the application process is as easy as speaking the phrase: "Alexa, help me get a job at McDonald's." And voicing "Ok Google, talk to McDonald's Apply Thru," also works with any device that has a built-in Google Assistant.
After this, users answer a few initial questions about their name, job area, location and interest, and they will receive a text message to continue the process.
Beginning the application process is as easy as speaking the phrase: "Alexa, help me get a job at McDonald's." And voicing "Ok Google, talk to McDonald's Apply Thru," also works with any device that has a built-in Google Assistant.
After this, users answer a few initial questions about their name, job area, location and interest, and they will receive a text message to continue the process.
Trend Themes
1. Voice-activated Job Applications - The rise of voice-initiated job applications empowers companies to make their recruitment process more accessible and user-friendly.
2. AI-powered Recruitment Tools - The integration of AI-powered chatbots and virtual assistants into recruitment processes can improve engagement rates, reduce hiring time, and increase applicant satisfaction.
3. Gamification in Hiring Processes - The use of game mechanics, such as simulations and challenges, in recruitment processes can create a more engaging and interactive experience for candidates while also providing valuable insights and data for recruiters.
Industry Implications
1. Fast Food - Fast food chains can leverage voice-activated job application processes to reach a larger pool of potential applicants and attract more tech-savvy talent.
2. HR and Recruitment Services - HR and recruitment services providers can develop AI-powered recruitment tools and gamified hiring processes to help clients optimize their recruitment strategies and improve their candidate experience.
3. Consumer Electronics - Consumer electronics companies can partner with employers to develop voice-activated job application skills and other recruitment-focused applications for popular smart home devices.
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