Apple Music Will Stream Music and Boost Artist-Fan Interaction
Rahul Kalvapalle — June 9, 2015 — Tech
Apple Music is a three-part service, developed as part of the company's recent acquisition of Beats, that includes a music service, all-new 24/7 radio station and a new way for musical artists to connect with their fans.
The service has a section called 'My Music' that lets you stream music from iTunes. A 'recommend' button suggests playlists and albums, with recommendations made by real people rather than an algorithm. Meanwhile the service's 24/7 radio station will feature real DJs broadcasting from New York, Los Angeles and London. Like on traditional radio stations, DJs will play new music and interview artists on air.
Apple Music also allows for unprecedented artist-fan interaction, with artists being able to share song lyrics, photos and videos with their fans.
With all of these services, it looks like Apple will pose a threat to Spotify as well as other music-related services.
The service has a section called 'My Music' that lets you stream music from iTunes. A 'recommend' button suggests playlists and albums, with recommendations made by real people rather than an algorithm. Meanwhile the service's 24/7 radio station will feature real DJs broadcasting from New York, Los Angeles and London. Like on traditional radio stations, DJs will play new music and interview artists on air.
Apple Music also allows for unprecedented artist-fan interaction, with artists being able to share song lyrics, photos and videos with their fans.
With all of these services, it looks like Apple will pose a threat to Spotify as well as other music-related services.
Trend Themes
1. Streamed Music - Disruptive innovation opportunity: Developing a platform that combines streaming music with personalized recommendations from real people instead of algorithms.
2. 24/7 Radio - Disruptive innovation opportunity: Creating a radio station that features DJs broadcasting from different cities, playing new music and conducting artist interviews.
3. Artist-fan Interaction - Disruptive innovation opportunity: Building a platform for artists to share lyrics, photos, and videos with their fans, enhancing fan engagement and connection.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Developing a new streaming service that combines personalized recommendations and direct artist-fan interaction.
2. Radio Broadcasting - Disruptive innovation opportunity: Creating a radio network that offers 24/7 broadcasting with DJs from different locations and a focus on new music and artist interviews.
3. Music Marketing and Fan Engagement - Disruptive innovation opportunity: Providing innovative tools and platforms for artists to connect with their fans through sharing lyrics, photos, and videos.
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