Mother Beverages' Apple Cider Vinegar Drinks are Flavorfully Infused
Laura McQuarrie — June 25, 2019 — Lifestyle
References: motherbeverage & bevnet
Mother Beverages makes a range of apple cider vinegar drinks that are infused with fruits, berries and herbs to create unique flavors like Blueberry Sage, Pineapple Turmeric and Strawberry Limeade. According to Mother Beverages co-founder Allison Ellsworth, "We want to be that better-for-you soda that has apple cider vinegar in it and tastes great.”
The brand's products are made with a base of filtered sparkling water and unfiltered apple cider vinegar that's enriched with natural flavors, plus cane sugar and stevia as sweeteners to cut through the vinegar. In all, the bottles contain 15 calories or less and just two to four grams of sugar.
As well as rolling out new labels for its 12-ounce glass bottles, Mother Beverages will be introducing cans for ecommerce to help reduce the risk of breakage.
The brand's products are made with a base of filtered sparkling water and unfiltered apple cider vinegar that's enriched with natural flavors, plus cane sugar and stevia as sweeteners to cut through the vinegar. In all, the bottles contain 15 calories or less and just two to four grams of sugar.
As well as rolling out new labels for its 12-ounce glass bottles, Mother Beverages will be introducing cans for ecommerce to help reduce the risk of breakage.
Trend Themes
1. Sparkling Vinegar Drinks - The trend for healthier soda alternatives is increasing and apple cider vinegar drinks are becoming a popular choice that can be combined with fruit and herbs to make unique flavors.
2. Natural Flavors - The demand for natural and organic flavors is increasing, creating opportunities for companies to use natural ingredients in their products, like fruit and herbs in sparkling vinegar drinks.
3. E-commerce Packaging - As consumers increasingly buy products online, innovations in packaging, such as introducing cans for ecommerce deliveries, can reduce the risk of breakage and damage during transit.
Industry Implications
1. Beverage - Innovative companies can explore using apple cider vinegar and natural flavors to create healthier soda alternatives in the beverage industry.
2. Organic Food - The trend for natural and organic flavors presents opportunities for companies in the organic food industry to use fruit and herbs to create unique flavors.
3. E-commerce - Companies that sell their products online can innovate in their packaging, such as introducing cans for ecommerce deliveries to reduce the risk of breakage and damage during transit in the e-commerce industry.
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