The Apple Beatles iTunes Music Commercials
Summer Luu — November 23, 2010 — Pop Culture
References: mediafreakblog & brandfreak
Apple Beatles iTunes music is bringing back the revolutionary popular rock'n'roll classic hits from the 60s.
In this wired age, Apple is eager to reach the digitally aged demographic who may not have had the opportunities to truly divulge themselves in experiencing this classic band. Apple has rolled out three new TV spots announcing the Beatles' entry into the iTunes digital jukebox. The ads include shots of the band with their songs playing in the background. Take a look at the Apple Beatles iTunes Music commercial and take a nostalgic trip back to the very early days.
In this wired age, Apple is eager to reach the digitally aged demographic who may not have had the opportunities to truly divulge themselves in experiencing this classic band. Apple has rolled out three new TV spots announcing the Beatles' entry into the iTunes digital jukebox. The ads include shots of the band with their songs playing in the background. Take a look at the Apple Beatles iTunes Music commercial and take a nostalgic trip back to the very early days.
Trend Themes
1. Nostalgic Music Revival - Businesses can capitalize on reviving classic hits from previous decades for digitally-aged demographics.
2. Streaming Service Advertising - Streaming services can use their advertising to feature popular classic hits to attract new consumers.
3. Digitization of Classic Music - Businesses can gain a competitive advantage by digitizing and making classic music available on various digital platforms.
Industry Implications
1. Music Streaming Industry - The music streaming industry can benefit from adding more classic hits from past decades to their streaming service to attract new consumers.
2. Advertising Industry - The advertising industry can capitalize on businesses reviving old popular tracks by creating ads that highlight the emotional connection that consumers have with these nostalgic songs.
3. Music Cataloging Industry - The music cataloging industry can benefit from updating their catalogs to include more classic hits from previous decades to make them more accessible to consumers online.
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