Apogee Challenges New Approaches of Crafting Cocktails
References: apogeechicago
Chicago's Apogee is rooted in creating cocktails that are 'out of this world' and is located at a rooftop lounge. The avant-garde approach to creating these libations push for progression in the industry and each drink is given just as much attention as any Michelin star restaurant.
The mixologists ensure that every cocktail served is of its highest quality, and rest in unique hand-blown glassware and vessels. Apogee also produces its own herbs and flowers, caring for the product on a daily basis. It drew in the assistance of local design studio blocHaus to create the overall design concept by capturing a strong inspiration of the Chicago evening cityscape. The lounge is decorated with plush textiles, brass inlay, marble-clad walls, and more.
The mixologists ensure that every cocktail served is of its highest quality, and rest in unique hand-blown glassware and vessels. Apogee also produces its own herbs and flowers, caring for the product on a daily basis. It drew in the assistance of local design studio blocHaus to create the overall design concept by capturing a strong inspiration of the Chicago evening cityscape. The lounge is decorated with plush textiles, brass inlay, marble-clad walls, and more.
Trend Themes
1. Avant-garde Cocktails - Opportunity for bars and lounges to experiment with new and innovative cocktail recipes and presentations to attract cocktail enthusiasts.
2. Mixology Expertise - An opportunity for mixologists to showcase their creativity and expertise in crafting unique cocktails with meticulous attention to detail.
3. Rooftop Lounges - The trend towards rooftop lounges as a desirable location for high-end bars and restaurants looking to offer a unique and picturesque atmosphere for guests.
Industry Implications
1. Hospitality - Hospitality industry players can capitalize on offering unique and high-quality cocktail experiences to attract cocktail connoisseurs.
2. Design - Design firms specializing in creating high-end, unique, and creative lounge spaces can create an avant-garde atmosphere for businesses looking to stand out in the industry.
3. Agriculture and Sustainability - The opportunity for agriculture companies to provide locally sourced ingredients for cocktail lounges and restaurants looking to prioritize sustainability and high-quality ingredients.
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