Kelly Slater's Apex Trunks from Outerknown are Durable and Stylish
Madison Mackay — June 28, 2018 — Lifestyle
References: outerknown & gearpatrol
Designed by world-famous surfing champion Kelly Slater, the new Apex Trunks from Outerknown are the perfect board shorts for warm-water surfing.
Developed for the ever-evolving sport, the new shorts were created with an infusion of new and old materials. Using a high-performance technology, the trunks have bonded seams, stretch fabric and are all treated with a water-resistant agent. The laser-cut details help the newest Outerknown product stand out from the rest to define a new breed of high-performance swim trunks. Slater created the trunks to fit every water need possible, making them comfortable enough to wear all day without lacking style.
Outerknown's new Apex Trunk is available online now in a sleek black and gray colorway, retailing for $125.
Developed for the ever-evolving sport, the new shorts were created with an infusion of new and old materials. Using a high-performance technology, the trunks have bonded seams, stretch fabric and are all treated with a water-resistant agent. The laser-cut details help the newest Outerknown product stand out from the rest to define a new breed of high-performance swim trunks. Slater created the trunks to fit every water need possible, making them comfortable enough to wear all day without lacking style.
Outerknown's new Apex Trunk is available online now in a sleek black and gray colorway, retailing for $125.
Trend Themes
1. Surfing Apparel Innovation - There is an opportunity for new materials, high-performance technology, and innovative design to be infused in surfing apparel.
2. Sustainable Swimwear - Eco-friendly materials and manufacturing processes can be utilized to create stylish and functional swimwear that reduces environmental impact.
3. Athlete-designed Apparel - Partnering with athletes and designers to create performance gear that is comfortable, stylish, and functional can be a successful strategy for apparel companies.
Industry Implications
1. Sporting Goods - There is opportunity in the sporting goods industry to create new products catering to niche sports, such as surfing, with a focus on innovation and performance.
2. Fashion - Opportunities exist in the fashion industry to create stylish, sustainable and functional swimwear that appeals to consumers who want to reduce their environmental impact.
3. Design - Partnering with high-profile athletes to create innovative and stylish products that meet the needs of their respective sports can be a lucrative opportunity for design companies.
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