The Springs is Hosting a 'Rally for Aperol' in Defense of the Drink
Laura McQuarrie — May 15, 2019 — Marketing
References: thespringsbklyn & foodandwine
In response to The New York Times that declares the Aperol Spritz "not a good drink," Brooklyn's The Springs bar is hosting a 'Rally for Aperol.' At the Palm Springs-themed bar, those who are passionate about the Aperol Spritz will come together for an evening to enjoy Aperol Spritzes and Aperol Slushies for $10—and those who show up to the event sporting orange colors will be eligible for a discount.
To delight fans of the aperitif even more, the first 50 people who order an Aperol drink at The Springs will also get a pair of Aperol-branded sunglasses.
The upcoming spring event promises to unite a variety of Aperol fans, which is fitting due to the fact that 2019 marks Aperol’s 100th anniversary and celebrations are in order.
To delight fans of the aperitif even more, the first 50 people who order an Aperol drink at The Springs will also get a pair of Aperol-branded sunglasses.
The upcoming spring event promises to unite a variety of Aperol fans, which is fitting due to the fact that 2019 marks Aperol’s 100th anniversary and celebrations are in order.
Trend Themes
1. Defense of Aperitif Drinks - Bars and restaurants are hosting events to defend and celebrate the Aperol Spritz drink, opening opportunities for marketing strategies to target passionate customers.
2. Aperitif Themed Events - Aperol-themed events are expected to become a trend, creating opportunities for event organizers and marketers to capitalize on unique experiences.
3. Branded Merchandise for Drinks - Giving away branded merchandise such as sunglasses along with drinks can increase brand awareness and stimulate demand for targeted products.
Industry Implications
1. Beverage Industry - Beverage industry players can capitalize on the trend by releasing new products or creating events that promote aperitif drinks.
2. Hospitality Industry - Restaurants and bars can create experiences tailored to passionate customers to increase brand loyalty and attract new customers.
3. Marketing Industry - Marketers can identify passionate customers and target them with event promotion, branded merchandise, and targeted product releases.
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