The A.P.C. Spring/Summer 2019 Series is Entirely Crafted in America
References: apc-us & highsnobiety
The new A.P.C. Spring/Summer 2019 collection was recently unveiled and it is comprised of pieces that boast relaxed elements. The main design that the capsule boasts is drawn from baseball themes, including iconic team logos and retro baseball apparel. Stephan Jay Rayon and Michael Kopelman reworked the fashion label's logo to represent the overarching sporty theme. The collection is comprised of tees, hoodies, sweatpants and crewneck sweaters.
Notably, the entire series is constructed in the U.S. The color palette is fairly muted with light colors of gray, white and blue, along with black. Some standout items in the new seasonal collection include the 'Alton' tee and the 'Carell' sweater, as it showcases graphics of bobblehead toys that connect athletes to their fans. The A.P.C. Spring/Summer 2019 collection is set to launch beginning January 24th.
Notably, the entire series is constructed in the U.S. The color palette is fairly muted with light colors of gray, white and blue, along with black. Some standout items in the new seasonal collection include the 'Alton' tee and the 'Carell' sweater, as it showcases graphics of bobblehead toys that connect athletes to their fans. The A.P.C. Spring/Summer 2019 collection is set to launch beginning January 24th.
Trend Themes
1. Baseball-inspired Casualwear - The use of nostalgic baseball themes in casual fashion is becoming a growing trend.
2. American-made Apparel - Consumers are showing an interest in domestically-produced clothing items.
3. Fan-connected Graphics - Sports-oriented graphics that connect athletes and teams to fans are becoming popular in clothing design.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to incorporate sports themes into their collections to attract consumers.
2. Textile Manufacturing - Domestic textile manufacturers have an opportunity to attract brands who are interested in producing American-made products.
3. Sports Marketing - Sports marketers can explore new branding strategies that incorporate fan-oriented graphics and design in clothing merchandise.
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