The Amazonic Betrayal
Andres Colmenares — January 12, 2007 — Fashion
References: apartment.co
Do you want hip unique clothing? The cult Colombian brand 'Apartment' has launched its latest collection, "Amazónico Traicionero / The Amazonic Betrayal." The line is inspired by the heart of Amazon Jungle and, "Reflects the inevitable betrayal that comes from romance and love in the Amazon."
You can find Apartment clothing in a couple dozen stores around the world, maybe a store near your. Regardless, the brand is still low key enough that you're shirts will be pretty unique. Plus you can read the story before you buy, "Inspired by the rich art, romantic culture, passion and spirit of Colombia. Premium-branded clothing for modern urban consumers." Also, it's sweatshop-free.
You can find Apartment clothing in a couple dozen stores around the world, maybe a store near your. Regardless, the brand is still low key enough that you're shirts will be pretty unique. Plus you can read the story before you buy, "Inspired by the rich art, romantic culture, passion and spirit of Colombia. Premium-branded clothing for modern urban consumers." Also, it's sweatshop-free.
Trend Themes
1. Sustainable Fashion - There is an opportunity for sustainable fashion brands to take inspiration from Apartment's focus on environmental consciousness and awareness.
2. Nature-inspired Designs - Other fashion brands can take inspiration from Apartment's latest collection and create clothing lines that promote environmental consciousness and are inspired by nature.
3. Storytelling Marketing - Marketing teams can learn from Apartment's promotional tactics which focus on storytelling to connect with their audience in a meaningful way.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate more sustainable practices into their production and design process taking Apartment's values of being environmentally conscious as an inspiration.
2. Retail Industry - Retailers can expand their offerings by incorporating more unique and culturally-inspired brands such as Apartment to attract and retain a diverse customer base.
3. Marketing Industry - Marketing teams can adopt storytelling tactics used by Apartment to create emotional connections with their brand and products for their customers.
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