Lobo Creates a Heart-Wrenching Short Film for Day One
Kalin Ned — April 3, 2018 — Art & Design
References: behance.net & lobo.cx
'Sunshine' is a short animated video that is part of an anti-violence campaign by Day One — a New York organization that actively addresses issues of dating abuse and domestic violence among youth.
For its anti-violence campaign, Day One taps into creative design studio Lobo. The result is a heart-wrenching and thought-provoking animated short that cleverly connects to its youthful audience by way of digital media. The overtly disturbing occurrences of abuse and domestic violence are addressed through a beautiful love story that quickly turns into a nightmare. What's more, the whole narrative unravels to the popular upbeat track 'Walking on Sunshine.' While the song initially aligns with the sweet youthful romance, it turns uncomfortably sinister with the "dark backdrop to the pervasive abusive behaviors."
For its anti-violence campaign, Day One taps into creative design studio Lobo. The result is a heart-wrenching and thought-provoking animated short that cleverly connects to its youthful audience by way of digital media. The overtly disturbing occurrences of abuse and domestic violence are addressed through a beautiful love story that quickly turns into a nightmare. What's more, the whole narrative unravels to the popular upbeat track 'Walking on Sunshine.' While the song initially aligns with the sweet youthful romance, it turns uncomfortably sinister with the "dark backdrop to the pervasive abusive behaviors."
Trend Themes
1. Animated Anti-violence Campaigns - Disruptive innovation opportunity: Creating emotionally impactful animated videos that address societal issues and connect with a younger audience through digital media.
2. Creative Design Studio Collaborations - Disruptive innovation opportunity: Partnering with design studios to create visually compelling content that effectively communicates important messages and causes.
3. Using Popular Music for Contrast - Disruptive innovation opportunity: Utilizing well-known songs to create contrast and grab attention, highlighting the significance of social issues and triggering emotional responses.
Industry Implications
1. Nonprofit Organizations - Disruptive innovation opportunity: Leveraging creative storytelling techniques and visual design to enhance the impact of campaigns addressing societal issues and promoting positive change.
2. Digital Media and Entertainment - Disruptive innovation opportunity: Exploring the use of animation and digital platforms to deliver engaging content that tackles important social topics and resonates with diverse audiences.
3. Music and Advertising - Disruptive innovation opportunity: Incorporating popular music into advertising campaigns to create contrast, evoke emotions, and raise awareness about pressing social issues.
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