Packit® Launches the Playtime Lunch Boxes Line
Kalin Ned — July 17, 2023 — Life-Stages
References: packit
Freezable lunch boxes offer a convenient, eco-friendly, and reusable approach to one's on-the-go meal. PackIt® is already gearing up for the back-to-school season, launching a vibrant and kid-friendly line of its versatile freezable lunch boxes. Meant to "expand [the brand's] offerings to meet the needs of a wider range of customers," the thoughtfully-designed Playtime Lunch Boxes are meant for preschool-aged children which is a new category for PackIt®.
The new range of freezable lunch boxes features a rounded shape and a vibrant color palette. The Playtime Lunch Boxes incorporate PackIt's patented EcoFreeze® Technology, with freezable gel built into the bag's walls and an antimicrobial lining. They are available in three charming patterns. The lunch boxes have a large zip opening for easy packing, collapse flat for overnight freezing, and feature a convenient buckle handle for attaching to backpacks and sports bags.
Image Credit: PackIt®
The new range of freezable lunch boxes features a rounded shape and a vibrant color palette. The Playtime Lunch Boxes incorporate PackIt's patented EcoFreeze® Technology, with freezable gel built into the bag's walls and an antimicrobial lining. They are available in three charming patterns. The lunch boxes have a large zip opening for easy packing, collapse flat for overnight freezing, and feature a convenient buckle handle for attaching to backpacks and sports bags.
Image Credit: PackIt®
Trend Themes
1. Freezable Lunch Boxes - The trend of freezable lunch boxes offers a convenient and eco-friendly solution for on-the-go meals.
2. Versatile Lunch Box Designs - The trend of versatile lunch box designs allows companies to expand their offerings to meet the needs of a wider range of customers.
3. Preschool Lunch Box Category - The trend of creating lunch boxes specifically for preschool-aged children opens up new market opportunities for companies.
Industry Implications
1. Food Storage and Transportation - In the food storage and transportation industry, there are disruptive innovation opportunities to create more sustainable and user-friendly freezable lunch boxes.
2. Children's Products - In the children's products industry, companies can capitalize on the trend of versatile lunch box designs to cater to specific age groups and preferences.
3. Back-to-school Supplies - In the back-to-school supplies industry, there is an opportunity to tap into the preschool lunch box category and offer innovative solutions for young children.
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