Antisocial Social Club Teased the Location of Its Pop-Up in a Fun Way
Laura McQuarrie — June 16, 2017 — Marketing
References: fashionista & hypebae
To get streetwear fans excited about the release of its newest products, Antisocial Social Club announced that it would be launching a pop-up shop somewhere in Los Angeles. Adding to a consumer's fear of missing out on visiting the ultra-exclusive temporary store with limited-edition items was the fact that Antisocial Social Club chose to hold off on revealing the location of the site.
However, the brand decided to give consumers a clue by posting mysterious billboards throughout the city with a phone number to call.
At the pop-up event, users who downloaded the Frenzy app from Shopify were able to snag a limited-edition sweatshirt, which was only available to purchase via the app at the designated time and location that the physical shop was opened.
However, the brand decided to give consumers a clue by posting mysterious billboards throughout the city with a phone number to call.
At the pop-up event, users who downloaded the Frenzy app from Shopify were able to snag a limited-edition sweatshirt, which was only available to purchase via the app at the designated time and location that the physical shop was opened.
Trend Themes
1. Pop-up Exclusivity - Creating buzz and anticipation by keeping the location of a pop-up shop secret, enticing consumers with limited-edition items.
2. Mysterious Marketing - Using mysterious billboards and clues to engage and intrigue consumers, driving excitement for a brand or event.
3. App-based Purchasing - Utilizing mobile apps for exclusive and limited-time purchasing opportunities, enhancing the consumer experience and driving sales.
Industry Implications
1. Streetwear - Embracing pop-up exclusivity and limited-edition items to drive excitement and loyalty in the streetwear industry.
2. Advertising - Exploring the use of mysterious billboards and interactive marketing techniques to engage consumers and create a sense of anticipation.
3. E-commerce - Leveraging mobile apps and limited-time purchasing opportunities to enhance the e-commerce experience and drive sales for online businesses.
5
Score
Popularity
Activity
Freshness
