The Advertisement Focuses on the Process and Justifications in Quitting
Simal Yilmaz — February 13, 2013 — Social Good
References: stashcapar & youtube
The very new anti-smoking advertisement's effectiveness is questionable just like almost all anti-smoking campaigns. The true understanding of addiction lets people get away from these kinds of fear-inducing campaigns to work.
This particular anti-smoking advertisement is less ambitious in its emotional dramatization and more demonstrative of the real-time excuses quitting smokers tend to make in the process of quitting. They emphasize the abundance of the occasions and the burning sound of the cigarette in a way that it makes the audience almost hear their lungs burning with every decision.
This is definitely a more effective manner of supporting quitting smokers since it takes into account that what the very thing they are promoting is a process and that they need to make the process itself their focal point instead of the beginning or the end.
This particular anti-smoking advertisement is less ambitious in its emotional dramatization and more demonstrative of the real-time excuses quitting smokers tend to make in the process of quitting. They emphasize the abundance of the occasions and the burning sound of the cigarette in a way that it makes the audience almost hear their lungs burning with every decision.
This is definitely a more effective manner of supporting quitting smokers since it takes into account that what the very thing they are promoting is a process and that they need to make the process itself their focal point instead of the beginning or the end.
Trend Themes
1. Real-time Personalized Ads - Utilizing real-time personalized messages and ads in campaigns could be a more effective way to support quitting smokers.
2. Gamification of Addiction Recovery - Gamifying the process of quitting smoking could encourage more people to focus on the process instead of the beginning or the end.
3. Social Media Influencer Partnerships - Partnering with social media influencers who have successfully quit smoking could show potential quitters that the process is achievable and inspire them to embark on the journey.
Industry Implications
1. Advertising - Utilizing real-time personalized messages and ads in campaigns could revolutionize the way we advertise to consumers and open new opportunities for innovation.
2. Healthcare - Gamifying addiction recovery in the healthcare industry could provide a more engaging and supportive approach to helping patients overcome addiction.
3. Social Media - Partnering with social media influencers to promote the process of quitting smoking could create new opportunities for the industry to promote healthy habits and lifestyles.
3.3
Score
Popularity
Activity
Freshness
