Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Sweat-Soaked Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Antidote Magazine Spring/Summer 2012 Photoshoot is Dripping

The Antidote Magazine Spring/Summer 2012 Natasha Poly photoshoot showcases the Russian beauty's looks with a liquid finish. The supermodel is captured here with soaking hair, glistening among mermaid-esque apparel.

The aquatic appeal of the Antidote Magazine cover was captured by photographer Jan Welters. Although the wet look is difficult to pull off, compromising colors, fabrics and cosmetics, the Poly-Welters duo has made it appear effortless. The beads of water cascading down Poly's face shine alongside metallic nail polish and bronzed eyeshadow, displaying a novel way to make drenched looks appear stylish at the beach this summer.

The elegant apparel exhibited here provides an interesting contrast to the natural motif, bringing see-through dresses and light beige apparel to the fashion fore.
Trend Themes
1. Wet Look Fashion - Exploring the fashionable representation of the wet look in clothing and accessories.
2. Mermaid-inspired Fashion - Showing how fashion designers and fashion houses are increasingly leveraging the essence of undersea creatures such as mermaids to craft their designs
3. Fashion and Natural Environment Hybrid - Demonstrating how fashion is moving towards a green future by combining designs that blend in with natural environments.
Industry Implications
1. Fashion and Apparel Design - There is an opportunity in this industry to create new apparel and accessories inspired by the underwater theme
2. Cosmetics & Skincare - This industry can create and promote the 'wet look' as the latest makeup trend to follow
3. Photography and Video Production - Exploring how photographers, filmmakers and content creators can leverage the wet look, mermaids and natural environments to create stunning and memorable photo and video campaigns.
2.3
Score
Popularity
Activity
Freshness