The Citoren DS3 Wants to Kill the Love of Retro
Ventzislav Iliev — June 3, 2011 — Autos
References: timesnewsworld & behance.net
If you are tired of all that retro mania going on and people dressing (and looking) like their grannies, then you need to check out this new Citoren DS3 ad.
This commercial is part of a Citroen DS3 advertising series called 'Anti Retro' and it is certainly shows retro telephones no mercy. Depicted in the ad are several phones hanging from a ceiling; a giant heater is then turned on and then the old school phones parish by melting slowly.
This particular ad does a great job of making the concept of killing off the love of retro come to life. It seems that the Citroen DS3 wants to forget about the past and move into the wide expanse of the future.
This commercial is part of a Citroen DS3 advertising series called 'Anti Retro' and it is certainly shows retro telephones no mercy. Depicted in the ad are several phones hanging from a ceiling; a giant heater is then turned on and then the old school phones parish by melting slowly.
This particular ad does a great job of making the concept of killing off the love of retro come to life. It seems that the Citroen DS3 wants to forget about the past and move into the wide expanse of the future.
Trend Themes
1. Anti-retro Movement - Businesses can capitalize on the trend of letting go of nostalgia and embracing the future through innovative, futuristic marketing campaigns and product designs.
2. Retrophobia - The fear or aversion towards all things retro has opened up opportunities for companies to offer new, more sophisticated and modern alternatives that cater to consumers who seek innovation and progress.
3. Retro Rejection - There is a growing trend of rejecting all things retro and embracing modernity, providing businesses with opportunities to explore new, more futuristic product designs that capitalize on this trend.
Industry Implications
1. Automotive - Automakers can capitalize on the trend of anti-retro by offering vehicles with more futuristic and modern designs that attract consumers who prioritize innovation over nostalgia.
2. Technology - The growing trend of retro rejection provides ample opportunities for tech companies to create innovative and futuristic products that provide alternative solutions to old-school technologies.
3. Fashion - Fashion designers can explore new trends in futuristic, modern clothing designs that replace outdated, vintage styles that no longer appeal to anti-retro consumers.
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