Technology to Advance the Agenda
Going Like Sixty — September 20, 2008 — Pop Culture
References: pbs.org
The liberal photoshoppers are having a field day with the John McCain/Sarah Palin ticket. It used to be that political commentary by cartoon was a specialized field.
Now, anybody with a computer and minimal art skills can make some killer cartoons that are cutting-edge. Sarah Palin and John McCain seem to be the easier target.
Implications - Any type of election is now more than just speeches and television appearances. The Internet is the best marketing tool along with social media to get your message out. Obama's campaign did so well because he knew how to use social media to his advantage. What other people post on the Internet also gets taken into consideration by voters more than ever.
Now, anybody with a computer and minimal art skills can make some killer cartoons that are cutting-edge. Sarah Palin and John McCain seem to be the easier target.
Implications - Any type of election is now more than just speeches and television appearances. The Internet is the best marketing tool along with social media to get your message out. Obama's campaign did so well because he knew how to use social media to his advantage. What other people post on the Internet also gets taken into consideration by voters more than ever.
Trend Themes
1. Digital Political Commentary - The rise of photoshop skills and easy access to technology allows anyone to create and share cutting-edge political cartoons online.
2. Internet as a Campaign Tool - The success of Obama's campaign highlights the importance of utilizing social media and online platforms for effective marketing and message dissemination.
3. Increased Influence of User-generated Content - Voters now consider the content posted by other individuals on the internet as a significant factor in their decision-making process.
Industry Implications
1. Graphic Design Software - The demand for easy-to-use photoshop tools and software platforms for creating political cartoons and digital artwork is on the rise.
2. Social Media Marketing - Businesses and political campaigns can leverage social media platforms to maximize reach and engagement with their target audience.
3. Online Content Moderation - The increasing influence of user-generated content necessitates the development of robust systems for monitoring and regulating online content for businesses and political campaigns.
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