Anti-Addiction Ad Campaigns for ANPAA Wants to Get You 'Off the Hook'
Elsa Blaine — January 8, 2009 — Marketing
References: adsoftheworld
‘Off the Hook’ is a creative and poignant ad campaign by CGSS/ANPAA, the ‘Association Nationale de Prévention en Alcoologie.’ The organization is devoted to reducing addictions to such vices as alcohol and drugs.
The ad shows white wine being refinely poured into a crystal clear glass. As the vino splashes along the bottom of the glass and up the other side, it morphs into a fish hook.
The tagline is, “Will one lead to another and another? You don’t have to be an alcoholic to know that the first drink is the easiest to refuse. It’s your choice to keep off the hook.”
I love the ad, but wonder if red wine could have made an even stronger impression. The advertisement was created by Luvi Ogilvy of France, with photography by Laurent Diat and retouching by Beefactory.
The ad shows white wine being refinely poured into a crystal clear glass. As the vino splashes along the bottom of the glass and up the other side, it morphs into a fish hook.
The tagline is, “Will one lead to another and another? You don’t have to be an alcoholic to know that the first drink is the easiest to refuse. It’s your choice to keep off the hook.”
I love the ad, but wonder if red wine could have made an even stronger impression. The advertisement was created by Luvi Ogilvy of France, with photography by Laurent Diat and retouching by Beefactory.
Trend Themes
1. Anti-addiction Ad Campaigns - Disruptive innovation opportunity: Create unique and impactful ad campaigns that raise awareness about addiction and promote the choice to stay off the hook.
2. Reducing Addictions to Alcohol and Drugs - Disruptive innovation opportunity: Develop innovative strategies and interventions to effectively reduce addictions to alcohol and drugs.
3. Creative Advertising Techniques - Disruptive innovation opportunity: Explore creative and thought-provoking advertising techniques to deliver powerful messages about addiction prevention.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Revolutionize the advertising industry by creating impactful campaigns that focus on social issues like addiction.
2. Healthcare - Disruptive innovation opportunity: Improve addiction treatment and prevention techniques in the healthcare industry through innovative approaches and technologies.
3. Alcohol and Drug Rehabilitation - Disruptive innovation opportunity: Develop innovative rehabilitation programs and interventions to effectively address addiction to alcohol and drugs.
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