Marvel and Disney's Ant-Man Trailer is Tiny
Laura McQuarrie — January 7, 2015 — Pop Culture
References: youtube & prexamples
In order to promote the release of Ant-Man, Disney and Marvel created an Ant-Man trailer that's actually too tiny to see. Although people seek out a movie trailers online in order to get a sense of what kind of scenes to expect in the feature film, this trailer doesn't provide much information—other than cleverly playing up the size factor of Ant-Man. Despite most of this trailer being impossible to view unless you've got amazing eyesight, the movie trailer has been watched over 6 million times.
As well as offering the first ant-sized look at the Ant-Man trailer, there is also a full-sized teaser of the video so that you can actually see what is happening on this minuscule screen.
As well as offering the first ant-sized look at the Ant-Man trailer, there is also a full-sized teaser of the video so that you can actually see what is happening on this minuscule screen.
Trend Themes
1. Micro Trailers - Creating creative, unique, and short teaser trailers that challenge viewers to visit theaters.
2. Immersive Advertising - Developing innovative techniques that grab and hold the audience's attention by offering them an enriched experience.
3. Interactive Campaigns - Engaging with potential customers by encouraging brand participation in unique ways.
Industry Implications
1. Movie Theaters - Creating new marketing campaigns that leverage social media and smartphone technology to drive viewers for film screenings.
2. Advertising - Developing specialized techniques, such as augmented reality, to create experiential advertisements that people may share and save.
3. Entertainment - Introducing interactive gamification experiences, contests, and e-sports marketing, targeting millennials and Gen Z customers.
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