Anna Sui's Latest Fragrance is a Free-Spirited Lavender Delight
Vasiliki Marapas — September 17, 2013 — Fashion
References: sweetelyseblog & nymag
Anna Sui’s latest fragrance La Vie de Bohème is a delicious, lavender-based concoction in a feminine floral bottle. Along with lavender, the scent combines the aromatic notes of pear, red berries and roses. The final touch is a sprinkle of black vanilla, musk and sandalwood to add a little warmth to this fruity, floral scent. Young, fresh and whimsical, this fragrance is sure to be a favorite among romantic, bohemian ladies all over the globe.
The fragrance looks almost as good as it smells – the soft petal bottle is complemented with a golden, winged butterfly lid. And the best part, the concoction literally glows through the translucent bottle. In other words, this fragrance’s medley of sweet notes will make you smell irresistible, and make a beautiful addition to your vanity or nightstand. The advertisement pictures a blonde boho goddess decked out in a floppy hat and multiple rings to really drive home the bohemian inspiration behind the fragrance.
anna sui fragrance 2
anna sui fragrance
anna sui fragrance 3
The fragrance looks almost as good as it smells – the soft petal bottle is complemented with a golden, winged butterfly lid. And the best part, the concoction literally glows through the translucent bottle. In other words, this fragrance’s medley of sweet notes will make you smell irresistible, and make a beautiful addition to your vanity or nightstand. The advertisement pictures a blonde boho goddess decked out in a floppy hat and multiple rings to really drive home the bohemian inspiration behind the fragrance.
anna sui fragrance 2
anna sui fragrance
anna sui fragrance 3
Trend Themes
1. Lavender-based Fragrances - Creating new fragrances centered around the aromatic notes of lavender presents an opportunity for disruptive innovation in the perfume industry.
2. Whimsical Packaging - Designing fragrance bottles with unique and aesthetically pleasing features, such as glowing and translucent elements, offers a disruptive innovation opportunity within the packaging industry.
3. Bohemian-inspired Marketing - Using bohemian-inspired visuals and themes in fragrance advertising can provide a disruptive innovation opportunity to connect with the target market of romantic, free-spirited individuals.
Industry Implications
1. Perfume - The perfume industry can explore new lavender-based fragrances and unique packaging designs to disrupt the market and capture consumer interest.
2. Packaging - The packaging industry can embrace the demand for whimsical and visually appealing designs by creating innovative bottle features like glowing and translucent elements for various products, including fragrances.
3. Advertising - The advertising industry has an opportunity to leverage bohemian-inspired themes and visuals to create captivating campaigns for fragrances targeting the romantic and free-spirited demographic.
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