Taipei's Department of Technology Adopts an Anime Mascot
Laura McQuarrie — August 26, 2015 — Marketing
References: nlab.itmedia.co.jp & en.rocketnews24
As well as being able to find anime characters on TV screens and comic book pages, Taiwan's Department of Technology in Taipei is embracing an anime mascot called '230-chan.' This animated character is being branded as the mascot for the capital city's telecommunications department.
Since 230-chan made her debut on the department's Facebook page, she has become a sensation. The technology mascot comes equipped with a backstory that reveals she's actually an alien who is visiting Earth from a far-off galaxy, visiting alongside a robotic pet rabbit.
Since anime and manga are so approachable to consumers, dozens of brands are now adopting cartoon characters as brand representatives or making them visible parts of marketing schemes in order to keep with the times and consumer interest.
Since 230-chan made her debut on the department's Facebook page, she has become a sensation. The technology mascot comes equipped with a backstory that reveals she's actually an alien who is visiting Earth from a far-off galaxy, visiting alongside a robotic pet rabbit.
Since anime and manga are so approachable to consumers, dozens of brands are now adopting cartoon characters as brand representatives or making them visible parts of marketing schemes in order to keep with the times and consumer interest.
Trend Themes
1. Anime Mascots in Marketing - Brands are adopting anime characters as brand representatives or incorporating them into marketing schemes to align with consumer interest.
2. Tech-mascot Partnerships - The adoption of anime characters as mascots for technology departments creates an opportunity for collaborations and partnerships between tech companies and anime studios.
3. Animated Brand Storytelling - The use of anime mascots allows brands to create animated backstories, enhancing consumer engagement and storytelling.
Industry Implications
1. Telecommunications - Telecom companies can explore collaborations with popular anime studios to create distinctive animated mascots and marketing campaigns.
2. Entertainment - Entertainment companies can leverage the growing popularity of anime characters to create cross-promotional opportunities and generate new revenue streams.
3. Marketing and Advertising - Marketing agencies can incorporate anime mascots into their campaigns, helping brands resonate with younger and anime-loving demographics.
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