Singapore’s One Raffles Place Hosts a Tree Made from Doraemon Plushies
Laura McQuarrie — December 4, 2014 — Unique
References: jp.reuters & en.rocketnews24
This year, One Raffles Place in Singapore is decorated with a rather unusual anime Christmas tree—the stacked sculpture is made up of Doraemon plush animals, each wearing a festive red Santa hat.
The decorative Doraemon tree is part of a contest for shoppers, who have the chance to win a large 18" plush or shop gift certificates. In order to participate, shoppers are being asked to snap a photo of the tree, share it to Facebook or Twitter with the #ORP tag and make their best guess at how many plushies make up the tree.
Shoppers who spend a certain amount of money also have the chance to win everything Doraemon-themed, including toys, wrapping paper, passes to the Doraemon Expo or tickets to the Doraemon movie.
The decorative Doraemon tree is part of a contest for shoppers, who have the chance to win a large 18" plush or shop gift certificates. In order to participate, shoppers are being asked to snap a photo of the tree, share it to Facebook or Twitter with the #ORP tag and make their best guess at how many plushies make up the tree.
Shoppers who spend a certain amount of money also have the chance to win everything Doraemon-themed, including toys, wrapping paper, passes to the Doraemon Expo or tickets to the Doraemon movie.
Trend Themes
1. Anime-themed Décor - The use of anime characters and themes in holiday décor creates a unique and visually appealing experience for consumers.
2. Social Media Contests - Hosting contests through social media platforms like Facebook and Twitter encourages engagement between consumers and brands.
3. Theme-based Promotions - Running promotions centered around a specific theme or character can drive consumer interest and increase sales for related products or services.
Industry Implications
1. Retail - Retailers can create anime-themed holiday displays and contests as a way to attract customers and boost sales during the holiday season.
2. Entertainment - Companies in the entertainment industry can leverage social media platforms for engagement by hosting fan contests and promotions related to their products or services.
3. Tourism - Tourism companies and destinations that offer experiences with popular anime characters or themes could drive more interest and revenue by promoting theme-based promotions to fans and visitors.
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