KayaKata Boasts Animated Videos as Track Accompaniment
Kalin Ned — November 19, 2019 — Art & Design
The concept of the animated video audiobook is being expanded through a musical project. KayaKata is a hip hop band that is led by Tbilisi-based designer Max Machaidze and writer Zurab Jishkariani. The two use their respective skills — one is rooted in the experience of the user and the production of functionally sound and aesthetically pleasing products, while the other embraces his talents as a storyteller. For KayaKata's latest album, Max Machaidze and Zurab Jishkariani created a series of animated video audiobooks to visually carry listeners through the tracks.
The stylings of the videos are kept uniform. Each one spotlights "a figure with its face obscured." A pattern-heavy design plays around in the background and a variety of imagery enters the frame as the clip progresses — from animal silhouettes to vintage advertising.
Image Credit: Dezeen
The stylings of the videos are kept uniform. Each one spotlights "a figure with its face obscured." A pattern-heavy design plays around in the background and a variety of imagery enters the frame as the clip progresses — from animal silhouettes to vintage advertising.
Image Credit: Dezeen
Trend Themes
1. Animated Video Audiobooks - The use of animated video audiobooks as a form of multimedia storytelling.
2. Digital Album Art - The creation of digital album art through the use of animated video.
3. Cross-medium Storytelling - The combination of various forms of media to create an immersive storytelling experience.
Industry Implications
1. Music - The music industry can integrate animated videos as an innovative way to engage with fans.
2. Publishing - Publishers can utilize animated video audiobooks as a way to reach younger audiences.
3. Marketing - Brands can incorporate animated videos into their marketing strategies to create more engaging and memorable content.
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