Hotel Trivago's New Campaign Has a Whimsical Aesthetic
References: trivago & behance.net
To highlight the convenience and abundance of its hospitality service, Hotel Trivago taps into the ultra-playful style of Irish designer The Rusted Pixel, the impeccable art direction of Paulina Grondel and the motion expertise of Madrid-based Ruye for an animated hotel campaign. The result is two video shorts — each 30 seconds long and with a nuance-filled whimsical aesthetic. Trivago's marketing initiative is dubbed 'So Many Numbers' and it zooms in from space. As the metaphorical lens comes closer to the Earth's surface, small animated hotels start popping up.
The campaign does not only bring to attention the high concentration and convenience of Hotel Trivago but it also signifies that each location offers something different. Without a doubt, the whimsical character of the animated hotel campaign will delight and catch the attention of travelers.
The campaign does not only bring to attention the high concentration and convenience of Hotel Trivago but it also signifies that each location offers something different. Without a doubt, the whimsical character of the animated hotel campaign will delight and catch the attention of travelers.
Trend Themes
1. Whimsical Hotel Campaigns - The playful and whimsical aesthetic of Hotel Trivago's new campaign executed by The Rusted Pixel and Paulina Grondel offers an opportunity to disrupt the traditional hotel advertising industry with unique marketing initiatives.
2. Animated Marketing - The success of Trivago's 'So Many Numbers' campaign suggests that animated marketing may become a growing trend in the hospitality industry.
3. Nuanced Advertising - Trivago's latest campaign demonstrates the potential for nuanced advertising in the hotel industry, as brands can use creative methods to showcase their unique selling points.
Industry Implications
1. Hospitality - Animated marketing campaigns such as Trivago's 'So Many Numbers' campaign could be used by other hospitality brands to showcase the variety of amenities they offer.
2. Advertising - The success of Trivago's whimsical hotel campaign demonstrates the potential for unique and creative marketing initiatives to disrupt the traditional advertising industry.
3. Graphic Design - The innovative approach of The Rusted Pixel and Paulina Grondel in Trivago's campaign highlights the potential for graphic design to drive creative and effective marketing campaigns in various industries.
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