The 'Citrus Life GIF' from Somersby Recreates the Actions of an Animated GIF
Laura McQuarrie — May 3, 2016 — Marketing
References: somersby.pt & adweek
As part of its summer promotions for its cider products, Somersby found a unique way to shared an animated GIF with the world.
For a full 24 hours, Somersby Cider launched a 'Live-Action GIF' starring Lord Somersby performing a repetition of animated movements over a livestream. In order to view the live GIF, fans could tune into the website in order to see the GIF-like movements happen before their eyes. A typical motion from Lord Somersby included taking a sip from the drink, while he was given breaks to chat directly with viewers from time to time.
Following this Live-Action GIF stunt, Somersby Cider will be launching the same format with a new guest, as based on viewer votes. Candidates include penguins, yetis and select Portuguese celebrities.
For a full 24 hours, Somersby Cider launched a 'Live-Action GIF' starring Lord Somersby performing a repetition of animated movements over a livestream. In order to view the live GIF, fans could tune into the website in order to see the GIF-like movements happen before their eyes. A typical motion from Lord Somersby included taking a sip from the drink, while he was given breaks to chat directly with viewers from time to time.
Following this Live-Action GIF stunt, Somersby Cider will be launching the same format with a new guest, as based on viewer votes. Candidates include penguins, yetis and select Portuguese celebrities.
Trend Themes
1. Live-action Promotions - Brands engaging with consumers through live-action experiences and promotions, blur the line between real life and digital media, offering unique marketing opportunities.
2. Interactive Livestreaming - Livestreaming events and interactions between fans and brands promote engagement and customer loyalty, opening doors to creative campaigns.
3. Augmented Analogies - Innovative use of digital media to mimic analog concepts creates a sense of surprise and delight, and offers potential for brand differentiation.
Industry Implications
1. Alcoholic Beverages - Live-action promotions in the alcoholic beverage industry drive brand awareness and sales, while offering unique interactive experiences for consumers.
2. Marketing and Advertising - Interactive livestreaming campaigns offer a new avenue for marketing and advertising companies to reach consumers and increase engagement for their clients.
3. Entertainment - Augmented analogies in the entertainment industry can enhance live performances and events, creating immersive experiences for audiences.
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