The Animal Rights Campaign Fights for the Social Betterment of Animals
Meghan Young — February 8, 2013 — Marketing
References: ruflanz.ch & ibelieveinadv
The Animal Rights campaign cleverly illustrates the tag line, "People who abuse animals belong behind bars." But instead of putting these perpetrators behind the bars of a human jail cell, they are shown inside typical animal cages for cats, birds and hamsters. This gives a different perspective to such pet staples. If a person feels trap in these cages, how do animals feel? Of course, the Animal Rights campaign isn't necessarily referring to this as a form of abuse.
Created by Ruf Lanz Werbeagentur, an ad agency based in Zurich, Switzerland, the Animal Rights campaign hopes to gain donations to fight for the legal and social betterment of animals. It was art directed by Isabelle Hauser.
Created by Ruf Lanz Werbeagentur, an ad agency based in Zurich, Switzerland, the Animal Rights campaign hopes to gain donations to fight for the legal and social betterment of animals. It was art directed by Isabelle Hauser.
Trend Themes
1. Animal Rights Advocacy - Disruptive innovation opportunity: Develop innovative campaigns that challenge societal perspectives on animal rights and drive donations for legal and social betterment of animals.
2. Perspective-shifting Advertising - Disruptive innovation opportunity: Create advertising campaigns that use unconventional visuals to change people's perspective and provoke new ways of thinking.
3. Creative Advocacy Strategies - Disruptive innovation opportunity: Explore unique strategies and tactics for advocacy groups to effectively raise awareness and generate support for social causes.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Introduce new techniques and approaches to advertising that challenge traditional norms and generate more impactful messaging.
2. Animal Welfare - Disruptive innovation opportunity: Revolutionize the way animal welfare organizations operate by leveraging innovative marketing and communication strategies.
3. Nonprofit Fundraising - Disruptive innovation opportunity: Develop innovative fundraising approaches for nonprofits that effectively captivate audiences and generate increased donations for social causes.
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