The Animal (O.N.G) Campaign Saves Canines from Death Row
Meghan Young — November 19, 2012 — Marketing
References: tbwa & ibelieveinadv
The Animal (O.N.G) campaign likens a shelter dog's sentence to that of a death row inmate. Besides the obvious differences, one of the biggest happens to be the fact that many of these dogs haven't done anything wrong. Instead, they have simply received the short end of life's stick. But with the help of kind adopters, these dogs will not have to enjoy a last meal, as stylishly depicted in the Animal (O.N.G) campaign.
Conceived and executed by TBWA/ an ad agency based in Lisboa, Portugal, the Animal (O.N.G) campaign reads, "Adopting a shelter dog is getting him out of death row." It was art directed by Isaac Afonso with creative direction by Leandro Alvarez, illustrations by Marzia Carre and photography by the talented Nuno Correia.
Conceived and executed by TBWA/ an ad agency based in Lisboa, Portugal, the Animal (O.N.G) campaign reads, "Adopting a shelter dog is getting him out of death row." It was art directed by Isaac Afonso with creative direction by Leandro Alvarez, illustrations by Marzia Carre and photography by the talented Nuno Correia.
Trend Themes
1. Adopting Shelter Dogs - Disruptive innovation opportunity: Develop innovative programs and platforms to promote the adoption of shelter dogs and raise awareness about their plight.
2. Animal Welfare Campaigns - Disruptive innovation opportunity: Use creative and impactful advertising campaigns to change public perception and encourage support for animal welfare causes.
3. Visual Storytelling in Nonprofits - Disruptive innovation opportunity: Utilize visually compelling and emotionally engaging storytelling techniques to amplify the message and impact of nonprofit organizations.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Explore innovative advertising strategies and platforms to advocate for social causes and create meaningful impact.
2. Pet Industry - Disruptive innovation opportunity: Develop innovative products and services to improve the lives of shelter dogs and contribute to their overall well-being.
3. Nonprofit Sector - Disruptive innovation opportunity: Embrace technology and innovative approaches to optimize fundraising and support for animal welfare organizations.
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