SPY Highlights Animal Cruelty With a Bull Poster
Tisah Tucknott — July 11, 2009 — Marketing
References: fatcap & dontpaniconline
With Spain's recent running of the bulls contest, a lot of attention has been brought to animal cruelty. SPY made the bloody bull billboard to bring attention to the brutality bulls go through.
Spy is also judging a poster design contest for the theme: 'Love Spain, Hate Bullfighting.' The winner of the contest will win a getaway weekend in London or Barcelona.
Implications - Ad agencies and marketers continually strive for ad campaigns that demand viewer attention; inspiring shock is an excellent way to guarantee such attention. This campaign features a bloody bull to highlight the brutality inherent in bullfighting. Creative professionals can take advantage of this opportunity by using shock and gore to inspire an emotional reaction.
Spy is also judging a poster design contest for the theme: 'Love Spain, Hate Bullfighting.' The winner of the contest will win a getaway weekend in London or Barcelona.
Implications - Ad agencies and marketers continually strive for ad campaigns that demand viewer attention; inspiring shock is an excellent way to guarantee such attention. This campaign features a bloody bull to highlight the brutality inherent in bullfighting. Creative professionals can take advantage of this opportunity by using shock and gore to inspire an emotional reaction.
Trend Themes
1. Demanding Attention - Creative professionals can take advantage of this opportunity to create ad campaigns that demand viewer attention by using shock and gore to inspire an emotional reaction.
2. Highlighting Brutality - The use of a bloody bull in this campaign highlights the brutality inherent in bullfighting, presenting an opportunity for industries to address or raise awareness about animal cruelty in different contexts.
3. Inspiring Emotional Reactions - The shock factor of this campaign offers an opportunity for industries to create content that elicits strong emotional reactions, as this can be an effective way to engage and captivate audiences.
Industry Implications
1. Advertising - Ad agencies can explore the use of shock and gore in ad campaigns to demand viewer attention and create a lasting impact for their clients.
2. Animal Welfare - This campaign's highlighting of animal cruelty in bullfighting presents a chance for animal welfare organizations and activists to bring attention to other instances of animal cruelty and advocate for change.
3. Creative Design - The poster design contest related to this campaign presents an opportunity for creative professionals to showcase their skills and create impactful designs that address social issues like animal cruelty.
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