Post Production Creates Eye-Catching Ads with Photo Manipulation.
Riley von Niessen — May 3, 2016 — Art & Design
References: behance.net & abduzeedo
Brazil-based advertising company Post Production recently released a series of animal ads featuring photo-manipulated wildlife. Using realistic depictions and stark contrasting colors, the ads immediately grapple the attention of passersby. The ads include images of a sheep and a cow, viciously clutching dishes for a soap company that states “SEPARATE THEM” beneath. Also shown are handsomely dressed livestock for Tendall Grill.
Other favourites include a 'made you look’ campaign in collaboration with Rumble Creative and Media which showcases tough and promiscuous chickens. One wears a leather biker jacket with a “CAGE FREE” emblazoned brass knuckle, another sells black market watches under its wing while sporting gold chains and tattooed feet. The animal ads creatively work to promote outdoor and online spaces for sale, with their intricate artwork making potential buyers stop and stare.
Other favourites include a 'made you look’ campaign in collaboration with Rumble Creative and Media which showcases tough and promiscuous chickens. One wears a leather biker jacket with a “CAGE FREE” emblazoned brass knuckle, another sells black market watches under its wing while sporting gold chains and tattooed feet. The animal ads creatively work to promote outdoor and online spaces for sale, with their intricate artwork making potential buyers stop and stare.
Trend Themes
1. Photo-manipulated Ads - Opportunity for advertising companies to create eye-catching and attention-grabbing promotions using realistic depictions and striking colors.
2. Animal Advertising - Potential for using animals in ads to captivate audiences and enhance brand messaging.
3. Creative Outdoor Promotions - Opportunity to leverage intricate artwork in outdoor advertising to engage potential buyers.
Industry Implications
1. Advertising - The advertising industry can utilize photo manipulation techniques to create unique and impactful campaigns.
2. Soap and Cleaning Products - Soap companies can take advantage of photo-manipulated animal ads to promote their brand and separate their products.
3. Restaurants and Food Services - The restaurant industry can use animal-themed ads to creatively showcase their offerings and attract customers.
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