Anguish Packaging Injects Feeling into Brand Identity
Amelia Roblin — June 29, 2011 — Lifestyle
References: vll.br & packagingoftheworld
Boxes and wrappers, at best, do a good job of communicating the experience of what their contents have to offer, but this project to create Anguish packaging attempted to infuse more than the idea of taste.
In fact, such a conventional task could never actually be executed, because student Vitor Lopes Leite of Brazil was instructed explicitly to "pack a feeling." Opting for an extremely unpleasant sensation, the ideas of pain, agony and suffering are all wrapped up, fittingly, in an IV bag full of blood.
The imitation hanging intravenous sack is complete with a watery flush of blood red color. The tetrahedral shape is somewhat unusual when compared to the actual thing, but Anguish packaging is given further authenticity with the printed sticker label that might indicate the sack's chemical contents.
In fact, such a conventional task could never actually be executed, because student Vitor Lopes Leite of Brazil was instructed explicitly to "pack a feeling." Opting for an extremely unpleasant sensation, the ideas of pain, agony and suffering are all wrapped up, fittingly, in an IV bag full of blood.
The imitation hanging intravenous sack is complete with a watery flush of blood red color. The tetrahedral shape is somewhat unusual when compared to the actual thing, but Anguish packaging is given further authenticity with the printed sticker label that might indicate the sack's chemical contents.
Trend Themes
1. Unconventional Packaging - Opportunities exist for brands to push the boundaries of traditional packaging to create unique and memorable consumer experiences.
2. Emotional Branding - Brands can explore the use of packaging to evoke specific emotions in consumers, creating a deeper connection and engagement.
3. Authenticity in Design - The demand for authentic and visually striking packaging designs opens up opportunities for innovative and creative approaches to branding.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage unconventional packaging to differentiate their products and create a stronger brand identity.
2. Healthcare - The healthcare industry can employ emotional branding and unique packaging to enhance the patient experience and create a sense of empathy and comfort.
3. Consumer Goods - Consumer goods companies can capitalize on authentic and visually striking packaging designs to attract and engage customers in a crowded marketplace.
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