Nokia and Rovio Team Up to Bring an Angry Birds 3D Projection to SXSW Viewers
Peter Vallas — March 23, 2011 — Marketing
References: nokia & theinspirationroom
At the 2011 South by Southwest festival, mobile manufacturer Nokia teamed up with the creators of Angry Birds, Rovio, for a stunning visual projection. The two of them turned the famous mobile app into Angry Birds 3D, and enchanted the audience with an awesome viewing experience.
Participants at SXSW were in awe when the 150-foot building facade was virtually transformed to show the cast of Angry Birds. The Angry Birds 3D visual featured the famous flyers taking on the pesky pigs while destroying the building--virtually of course.
The Angry Birds 3D visual was executed in hopes of promoting the new Nokia N8 and the Nokia Ovia store where users can purchase more Angry Bird levels and continue on the awesome, fun-filled story.
Participants at SXSW were in awe when the 150-foot building facade was virtually transformed to show the cast of Angry Birds. The Angry Birds 3D visual featured the famous flyers taking on the pesky pigs while destroying the building--virtually of course.
The Angry Birds 3D visual was executed in hopes of promoting the new Nokia N8 and the Nokia Ovia store where users can purchase more Angry Bird levels and continue on the awesome, fun-filled story.
Trend Themes
1. Augmented Reality Projection - The use of augmented reality projections can enhance viewers' experiences by bringing mobile apps to life in a 3D format.
2. Branded Entertainment Experiences - Collaborations between mobile manufacturers and game creators can create unique and immersive experiences for audiences, promoting both the brand and the app.
3. In-app Purchases and Monetization - Integrating in-app purchases into popular games can provide an opportunity for businesses to generate revenue and further engage users.
Industry Implications
1. Technology - The technology industry can explore the potential of augmented reality projections to create captivating experiences for consumers on a larger scale.
2. Mobile Gaming - Collaborations between mobile manufacturers and game creators offer new possibilities for innovative branded entertainment experiences within the mobile gaming industry.
3. E-commerce - The e-commerce industry can leverage in-app purchases as a strategy to increase sales by offering additional content or levels within popular games.
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