The MORPHEW UNISEX Collection is Gender-Bending
Jana Pijak — January 26, 2015 — Marketing
References: morphewconcept & morphewconcept
The "UNISEX" collection by MORPHEW appeals to androgynous fashion fans and those with an appreciation for vintage design details. Based in New York, MORPHEW is a luxury vintage boutique that specializes in unique and intricately crafted clothing.
Its inventory was previously only available to industry professionals like stylists and costume designers but is now available to the public. The e-retailer aims to preserve vintage garments while styling them in a way that appeals to a young generation of fashion enthusiasts.
Their Fall 2015 "UNISEX" lookbook boasts a series of gender-bending ensembles that are paired together dramatically. Standouts from this androgynous fashion catalog include MORPHEW's lush velvet capes, its chainlink-inspired knits and the shop's effervescent robes that are a throwback to the psychedelic 60s. To shop MORPHEW's exclusive collection, visit www.MorphewConcept.com.
Its inventory was previously only available to industry professionals like stylists and costume designers but is now available to the public. The e-retailer aims to preserve vintage garments while styling them in a way that appeals to a young generation of fashion enthusiasts.
Their Fall 2015 "UNISEX" lookbook boasts a series of gender-bending ensembles that are paired together dramatically. Standouts from this androgynous fashion catalog include MORPHEW's lush velvet capes, its chainlink-inspired knits and the shop's effervescent robes that are a throwback to the psychedelic 60s. To shop MORPHEW's exclusive collection, visit www.MorphewConcept.com.
Trend Themes
1. Androgynous Fashion - Opportunity for brands to explore and promote fashion that blurs traditional gender lines.
2. Vintage Clothing - Rise of online platforms making vintage clothing more accessible to a wider audience.
3. Luxury Vintage - Growing demand for high-end, curated vintage fashion pieces.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Creating online platforms or physical stores that cater specifically to androgynous fashion and vintage clothing.
2. E-commerce - Disruptive innovation opportunity: Developing innovative online shopping experiences tailored to the unique needs and preferences of vintage fashion enthusiasts.
3. Fashion Design - Disruptive innovation opportunity: Incorporating androgynous elements and vintage design details into contemporary fashion collections.
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