Mona Johannesson Shows Andreas Ohlund that Sharing is Caring
Jordan Sowunmi — July 12, 2011 — Marketing
References: andreasohlund & fashiongonerogue
Despite being a 10-year-vet of the fashion world, 24-year-old Mona Johannesson is still considered one of the fastest rising stars in the industry, and her latest shoot with fellow Swede Andreas Ohlund only serves to enhance that reputation.
In this editorial, Andreas Ohlund captures Mona Johannesson as she teams up with 16-year-old (!) male model Bo Devellus and they pose in a series of sexy but innocent-seeming shots that feature the two Swedes sharing big, furry mom-like sweaters with aplomb. Andreas Ohlund's monochrome shoot does a good job of highlighting accentuating the angular bone structures that make Johannesson and Devllus two of Sweden's most in-demand models.
The editorial is another feather in the cap for Andreas Ohlund. His work has appeared in advertisements for H&M and H&M Chanel and he has shot notable celebrities like Sweden's own Lykke Li, and famed New York gangster and the basis for Denzel Washigton's "American Gangster" character, Frank Lucas.
Implications - One of the most effective ways a company can garner attention for its brand is by featuring subtle sexuality in their marketing. By highlighting sexual elements without making it abundantly clear that's what they're doing, the company strikes a chord with fans of subversive humor and marketing, and it shows the company is willing to combine understated tactics with envelope-pushing material.
In this editorial, Andreas Ohlund captures Mona Johannesson as she teams up with 16-year-old (!) male model Bo Devellus and they pose in a series of sexy but innocent-seeming shots that feature the two Swedes sharing big, furry mom-like sweaters with aplomb. Andreas Ohlund's monochrome shoot does a good job of highlighting accentuating the angular bone structures that make Johannesson and Devllus two of Sweden's most in-demand models.
The editorial is another feather in the cap for Andreas Ohlund. His work has appeared in advertisements for H&M and H&M Chanel and he has shot notable celebrities like Sweden's own Lykke Li, and famed New York gangster and the basis for Denzel Washigton's "American Gangster" character, Frank Lucas.
Implications - One of the most effective ways a company can garner attention for its brand is by featuring subtle sexuality in their marketing. By highlighting sexual elements without making it abundantly clear that's what they're doing, the company strikes a chord with fans of subversive humor and marketing, and it shows the company is willing to combine understated tactics with envelope-pushing material.
Trend Themes
1. Subtle Sexual Marketing - Using subtle sexuality in marketing campaigns can capture the attention of fans of subversive humor and show a willingness to combine understated tactics with envelope-pushing material.
2. Rising Model Stars - The success of young models like Mona Johannesson and Bo Devellus highlights the demand for fresh talent in the fashion industry.
3. Monochrome Photography - The use of monochrome photography, as seen in Andreas Ohlund's editorial, can effectively accentuate unique features and create a visually striking aesthetic.
Industry Implications
1. Fashion Marketing - Fashion brands can utilize subtle sexual marketing techniques in their advertisements to captivate consumers and create a memorable brand image.
2. Modeling and Talent Agencies - The rising popularity of young models like Mona Johannesson and Bo Devellus presents opportunities for modeling and talent agencies to nurture and represent fresh talent.
3. Photography and Art Direction - The use of monochrome photography, as demonstrated by Andreas Ohlund, can be an innovative technique for photographers and art directors to create visually captivating images.
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