The Andraya Farrag Graduate Collection is Avant-Garde
Jana Pijak — February 1, 2013 — Lifestyle
References: notjustalabel & notjustalabel
The Andraya Farrag graduate collection explores themes of repression, inequality and countless other battles faced by the female gender every day. The Central Saint Martins graduate aims to tell a powerful story with her garments and to create clothes that evoke both a sense of power and femininity.
This striking catalog image series features caged bridal couture that represents the protective guard or mask one puts up as a female. Though the collection also boasts delicate details and feminine silhouettes, these softer accents are hidden beneath architectural caged mask, face concealing veils and draped cape pieces.
Contrasting both sheer and solid textiles, the Andraya Farrag graduate collection explores a wide variety of political and cultural themes that affect women all over the world.
This striking catalog image series features caged bridal couture that represents the protective guard or mask one puts up as a female. Though the collection also boasts delicate details and feminine silhouettes, these softer accents are hidden beneath architectural caged mask, face concealing veils and draped cape pieces.
Contrasting both sheer and solid textiles, the Andraya Farrag graduate collection explores a wide variety of political and cultural themes that affect women all over the world.
Trend Themes
1. Caged Couture - Opportunity to disrupt the traditional bridal market by offering avant-garde wedding attire.
2. Fashion as Storytelling - Innovation opportunity to design clothes that represent important social issues and engage customers on a deeper level.
3. Combining Contrasting Textiles - Create unique and unexpected fashion pieces by experimenting with contrasting and complementary fabrics.
Industry Implications
1. Wedding Fashion - Disrupt the traditional wedding fashion industry by offering more avant-garde and conceptual options.
2. Fashion Design - Innovation opportunity for designers to incorporate political and cultural themes into their fashion collections.
3. Textile Manufacturing - Opportunity to experiment with new combinations of fabrics to create more unique and innovative designs.
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