The New Beijing Anchoret Store Features an Installation-Like Setup
Rebecca Byers — January 5, 2016 — Fashion
References: superfuture
The Anchoret store in Beijing is an ultramodern take on the luxury fashion shopping experience. Staged as an art installation, the inventory at the Anchoret store is made up of stylish fashion forward brands that are generally hard to find in Beijing. Located in a leafy shopping area in the Sanlitun neighborhood, the boutique boasts a floor-to-ceiling glass facade and a "hole in the wall" entrance.
Brands carried at the Anchoret store include Yohji Yamamoto, Mad et Len, Undercover and Vetements. The Anchoret store was designed in a collaboration between Polish architectural practice Speys and husband and wife duo Kit Wong and Kayuet Chau.
The Anchoret store in Beijing signals a desire on the part of Chinese consumers for alternative high-fashion brands that differ from traditional luxury fashion houses.
Brands carried at the Anchoret store include Yohji Yamamoto, Mad et Len, Undercover and Vetements. The Anchoret store was designed in a collaboration between Polish architectural practice Speys and husband and wife duo Kit Wong and Kayuet Chau.
The Anchoret store in Beijing signals a desire on the part of Chinese consumers for alternative high-fashion brands that differ from traditional luxury fashion houses.
Trend Themes
1. Alternative High-fashion Brands - The desire for alternative high-fashion brands in China presents opportunities for disruptive innovation in the fashion industry.
2. Ultramodern Shopping Experiences - The increasing popularity of ultramodern shopping experiences like the Anchoret store in Beijing creates opportunities for disruptive innovation in retail.
3. Art Installation Retail Spaces - The rise of art installation retail spaces, like the Anchoret store in Beijing, offers opportunities for disruptive innovation in the intersection of art and commerce.
Industry Implications
1. Fashion Industry - The fashion industry can tap into the desire for alternative high-fashion brands in China by offering unique and avant-garde designs.
2. Retail Industry - Retailers can leverage the trend of ultramodern shopping experiences to create innovative store layouts and interactive shopping environments.
3. Art and Design Industry - The art and design industry can explore the concept of art installation retail spaces to create unique and immersive brand experiences.
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