These Wine Labels Feature Modernized Portraits of Their Makers
Mishal Omar — November 22, 2016 — Lifestyle
References: njucomunicazione & packagingoftheworld
This ancestral wine branding was designed by the creative agency 'nju:comunicazione' for the wine company 'Cantine Mustilli.'
The agency chose to take a unique route in creating these labels, opting for a design choice that focused on the history of the brand itself. There are three different wines in the collection, each with a portrait of one of the brand's "ancestors." The portraits themselves appear to be in a style similar to that of renaissance art, while bold graphics add a modern twist. These graphics come in the form of sunglasses, butterfly masks and a lightning bolt.
These ancestral wine labels offer a history-meets-contemporary style that work to set this brand apart from its competitors.
The agency chose to take a unique route in creating these labels, opting for a design choice that focused on the history of the brand itself. There are three different wines in the collection, each with a portrait of one of the brand's "ancestors." The portraits themselves appear to be in a style similar to that of renaissance art, while bold graphics add a modern twist. These graphics come in the form of sunglasses, butterfly masks and a lightning bolt.
These ancestral wine labels offer a history-meets-contemporary style that work to set this brand apart from its competitors.
Trend Themes
1. Ancestral Wine Branding - Opportunity to modernize traditional wine branding with historical and contemporary elements.
Industry Implications
1. Creative Agency - Increasing demand for innovative and unique branding solutions for wine companies.
2. Wine Industry - Growing market for differentiated wine brands that blend tradition and modernity.
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