Accessorize With an Extra Spine with the Eco-Friendly Vertebrae Belt
Tisah Tucknott — June 8, 2009 — Eco
References: coolmaterial & gearfuse
These cool anatomical belts have an imprinted vertebrae on them, perfect for those of you who need an extra backbone.
Not only does the Vertebrae Belt have an original style, but it also uses eco-friendly dye on vegetable tanned raw leather for the whole rugged, tough look.
For $68, you can custom make your spiney belt with your choice of leather, styles and accessories.
Implications - North American society stresses the importance of individuality and self-autonomy. As such, fashion apparel often caters to the idea of making consumers stand out rather than conform. Corporations looking to gain a competitive edge over their competitors should cater to this specific consumer mentality and advertise products as though they make users seem more individualistic than other brands.
Not only does the Vertebrae Belt have an original style, but it also uses eco-friendly dye on vegetable tanned raw leather for the whole rugged, tough look.
For $68, you can custom make your spiney belt with your choice of leather, styles and accessories.
Implications - North American society stresses the importance of individuality and self-autonomy. As such, fashion apparel often caters to the idea of making consumers stand out rather than conform. Corporations looking to gain a competitive edge over their competitors should cater to this specific consumer mentality and advertise products as though they make users seem more individualistic than other brands.
Trend Themes
1. Anatomical Accessories - Disruptive innovation opportunity: Create unique and customized accessories that appeal to individuals seeking to express their individuality.
2. Eco-friendly Fashion - Disruptive innovation opportunity: Develop sustainable fashion products that align with consumers' growing environmental consciousness.
3. Personalized Belts - Disruptive innovation opportunity: Offer customizable belt options to meet the demand for personalized fashion items.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introduce innovative accessories that combine fashion and functionality in unique ways.
2. Sustainable Fashion - Disruptive innovation opportunity: Explore new materials and manufacturing practices to create eco-friendly fashion products.
3. Customization Services - Disruptive innovation opportunity: Develop platforms or services that allow customers to personalize their fashion items according to their preferences.
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