Parrot Analytics Provides AI-Powered Analytics for TV Content
Alyson Wyers — May 13, 2017 — Pop Culture
References: parrotanalytics & springwise
Demanding measurement for content online has become the norm, but this media company is gunning for a different medium by providing advanced analytics for TV. Parrot Analytics is using artificial intelligence and data science to provide modern metrics to determine the demand for television content.
Described as "the world's first real-time, cross-platform and country-specific rating system," the AI analytics for TV look at hundreds of billions of data points. Looking at all markets, Parrot Analytics's global demand measurement system is geared towards advertisers, broadcasters, investors, studios and over-the-top content providers (OTT).
The way television content is consumed has changed dramatically over recent years, especially with the popularity of streaming portals and other on-demand services. This system shows how monitoring audiences can help commercially as well as creatively.
Described as "the world's first real-time, cross-platform and country-specific rating system," the AI analytics for TV look at hundreds of billions of data points. Looking at all markets, Parrot Analytics's global demand measurement system is geared towards advertisers, broadcasters, investors, studios and over-the-top content providers (OTT).
The way television content is consumed has changed dramatically over recent years, especially with the popularity of streaming portals and other on-demand services. This system shows how monitoring audiences can help commercially as well as creatively.
Trend Themes
1. AI-driven TV Analytics - Parrot Analytics is revolutionizing the TV industry by providing advanced AI-powered analytics for measuring the demand for television content in real-time.
2. Cross-platform Data Analysis - Parrot Analytics's cross-platform approach to data analysis is disrupting the TV analytics market by providing comprehensive metrics across different markets and platforms.
3. Demand Measurement for TV Content - Parrot Analytics's innovative demand measurement system for TV content helps advertisers, broadcasters, investors, studios, and OTT providers make data-driven decisions.
Industry Implications
1. Media & Entertainment - Parrot Analytics's AI-powered TV analytics have the potential to revolutionize how the media and entertainment industry measures and optimizes TV content.
2. Advertising - The advanced analytics provided by Parrot Analytics enable advertisers to better understand audience demand and tailor their advertising strategies accordingly.
3. Streaming Services - Parrot Analytics's cross-platform data analysis offers valuable insights for streaming services to optimize their content offerings and target specific audience segments.
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