Google's AMP Stories Hope to Change the Way Users Search On the Platform
Justin Lam — February 15, 2018 — Tech
References: techcrunch & engadget
Google will be changing the way search results work with the introduction of AMP Stories. These Accelerated Mobile Pages are essentially optimized web pages that can load quickly on smartphones and use ten times less data. Google is hoping to offer for of these AMPs, but also wants to do so in a video-oriented format. Google has already partnered with CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media and The Washington Post in creating AMP Stories, but this innovation is an open-source project allowing non-partnered publishers the chance to join in.
AMP Stories is not set to launch quite yet, but Google will slowly begin rolling out the service over time. Google has yet to explain how these stories will surface, unless users specifically search for them, nor have they explained to publishers how they can have their content appear in search results. This may not sound promising, but publishers are already excited for the project and hope to revolutionize the way search results appear.
Image Credit Google
AMP Stories is not set to launch quite yet, but Google will slowly begin rolling out the service over time. Google has yet to explain how these stories will surface, unless users specifically search for them, nor have they explained to publishers how they can have their content appear in search results. This may not sound promising, but publishers are already excited for the project and hope to revolutionize the way search results appear.
Image Credit Google
Trend Themes
1. AMP Stories - Disruptive innovation opportunity: Publishers have the chance to create optimized web pages in a video-oriented format, offering a new way for users to engage with search results.
2. Accelerated Mobile Pages - Disruptive innovation opportunity: Businesses can optimize their web pages to load quickly on smartphones, improving the user experience and reducing data usage.
3. Video-oriented Search Results - Disruptive innovation opportunity: The introduction of AMP Stories as search results presents an opportunity for businesses to create engaging video content that appears in search results.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Publishers can leverage AMP Stories to revolutionize the way their content appears in search results and attract more audience engagement.
2. Mobile Technology - Disruptive innovation opportunity: Businesses can optimize their web pages using Accelerated Mobile Pages to enhance the mobile browsing experience and reduce data consumption.
3. Media and Content Creation - Disruptive innovation opportunity: The video-oriented format of AMP Stories opens up new possibilities for media companies and content creators to captivate audiences and increase visibility in search results.
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