This Oktoberfest Map Breaks American Beer Consumption Down by State
Charlotte Joyce Kidd — September 24, 2015 — World
References: esri & theatlantic
This interactive site shows in which states the most American beer consumption occurs.
In honor of Oktoberfest, interactive mapping developer Esri created this American beer map. The map of the U.S. gives each American city an "Oktoberfest Score" based on how much the city spends on beer. Simply enter a city name or zip code, and the American beer map shows the area's score, as well as how it ranks among all American cities. It also allows users to look at other data, like the overall income of the city, or to make a side-by-side comparison between cities.
The interactive American beer map also features a top 10 list and allows users to see overall rankings for beer indulgence, which reveals some surprising facts. Chevy Chase Village, in Maryland, is apparently home to the number one American beer drinkers, while Milwaukee (which once called itself "the beer capital of the world") isn't even in the top ten.
In honor of Oktoberfest, interactive mapping developer Esri created this American beer map. The map of the U.S. gives each American city an "Oktoberfest Score" based on how much the city spends on beer. Simply enter a city name or zip code, and the American beer map shows the area's score, as well as how it ranks among all American cities. It also allows users to look at other data, like the overall income of the city, or to make a side-by-side comparison between cities.
The interactive American beer map also features a top 10 list and allows users to see overall rankings for beer indulgence, which reveals some surprising facts. Chevy Chase Village, in Maryland, is apparently home to the number one American beer drinkers, while Milwaukee (which once called itself "the beer capital of the world") isn't even in the top ten.
Trend Themes
1. Interactive Beer Consumption Maps - Businesses can use interactive mapping technology to create custom beer consumption maps to target their marketing campaigns more effectively.
2. Personalized City-specific Indulgence Metrics - Customized data visualizations can be created to help businesses get a better understanding of specific locations and build tailored marketing campaigns.
3. Rise of Data-driven Beer Marketing - As data analytics become more advanced, breweries and beer companies can leverage this to understand consumer behavior and preferences, enabling them to innovate in their marketing strategies.
Industry Implications
1. Breweries - Breweries and other beer companies can use interactive maps to identify areas with high beer consumption, creating targeted marketing campaigns to increase product demand.
2. Marketing and Advertising - Marketing agencies can offer customized beer consumption data maps as a unique service to their clients to help them make informed decisions and develop bespoke campaigns.
3. Consumer Analytics - Companies specializing in data analytics can offer technological solutions to breweries and beer companies for more accurate data collection and analysis to inform more effective marketing campaigns.
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