Amazon StyleSnap Uses AI to Streamline the Shopping Process
Daniel Johnson — June 6, 2019 — Tech
References: blog.aboutamazon & engadget
Amazon StyleSnap is a new feature that will make it easier for users to shop for clothing. It works by allowing users to select outfits from pictures, then the StyleSnap uses its AI to place that item in their Amazon cart. StyleSnap functions can be accessed through a corner of the Alexa app, for users to take pictures of different clothing items. The StyleSnap app was announced at the company's MARS conference. Currently, it is not stated when Amazon StyleSnap will be released.
Amazon is launching the StyleSnap in order to grow its Influencer Program, which allows people to make money from recommending Amazon items. The program launched in April 2017 and pays its influencers commission based on sales.
Image Credit: Amazon
Amazon is launching the StyleSnap in order to grow its Influencer Program, which allows people to make money from recommending Amazon items. The program launched in April 2017 and pays its influencers commission based on sales.
Image Credit: Amazon
Trend Themes
1. Visual Search - Implementing AI-powered visual search technology in e-commerce platforms can enhance the shopping experience and increase sales.
2. Personalized Recommendations - Leveraging AI algorithms to deliver personalized fashion recommendations based on user preferences can help online retailers boost customer engagement and loyalty.
3. Influencer Marketing - Developing influencer programs that allow individuals to earn commission from promoting products can drive sales and cultivate brand advocacy.
Industry Implications
1. E-commerce - AI-driven features like StyleSnap can disrupt the fashion e-commerce industry by simplifying the shopping process and increasing conversion rates.
2. AI Technology - Advancements in AI technology, particularly in image recognition and recommendation algorithms, can revolutionize how consumers discover and purchase fashion products.
3. Influencer Marketing Platforms - Innovative influencer marketing platforms that integrate with e-commerce systems can provide a seamless connection between product recommendations and purchase transactions.
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