TGI Fridays Now Accepts Amazon Pay Through Amazon Alexa
Laura McQuarrie — December 5, 2017 — Marketing
References: amazon & restaurantmagazine
Since the introduction of Amazon Alexa, there have been a number of restaurants that have made it possible for consumers to quickly and conveniently place a food order from home—but TGI Fridays is now introducing an Alexa Skill for in-restaurant use that lets customers use Amazon Pay through Amazon Alexa.
At participating restaurants, TGI Fridays' guests are able to make reservations, place orders, set up to-go orders and pay their bill just by using their voice via Amazon Pay and their Amazon account.
This new 'Fridays' Alexa Skill from TGI Fridays means that fans will now have the option to place and pay for orders through a variety of Alexa-enabled devices, including the Echo and Echo Dot, using natural phrases like: "Alexa, tell Fridays to order a bacon cheeseburger with no onions."
At participating restaurants, TGI Fridays' guests are able to make reservations, place orders, set up to-go orders and pay their bill just by using their voice via Amazon Pay and their Amazon account.
This new 'Fridays' Alexa Skill from TGI Fridays means that fans will now have the option to place and pay for orders through a variety of Alexa-enabled devices, including the Echo and Echo Dot, using natural phrases like: "Alexa, tell Fridays to order a bacon cheeseburger with no onions."
Trend Themes
1. Voice-enabled Restaurant Ordering - Restaurants can implement voice assistant systems like Amazon Alexa to enable customers to easily place orders and make payments with their voice, improving convenience and efficiency.
2. In-restaurant Voice-activated Payments - Using voice-activated payment systems like Amazon Pay through Amazon Alexa, restaurants can offer customers the ability to pay their bills without needing to use physical cards or cash, enhancing the dining experience.
3. Integration of Voice Assistants in Hospitality - The integration of voice assistant technologies, such as Alexa Skills, in the hospitality industry opens up opportunities for improved customer service, seamless transactions, and personalized experiences.
Industry Implications
1. Restaurant Industry - Restaurants can utilize voice assistant systems to streamline the ordering and payment process, providing a more convenient and efficient dining experience for customers.
2. Technology Industry - The development and implementation of voice-activated payment systems and voice assistant technologies present opportunities for innovation and growth in the technology industry.
3. Hospitality Industry - The integration of voice assistant systems in hotels and other hospitality establishments can enhance guest experiences by enabling voice-controlled room service orders, reservations, and payments.
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